All Things Lead to KFC - BFS Pitch Runner Up Award

Prove to the new generation that nothing beats the iconic taste of KFC.

“KFC are struggling to engage with the next generation and whilst brand awareness is high amongst Gen Zs our relevance is low. The sad truth is that the next generation of consumers see KFC as a brand that’s past its prime, and whilst we’re creating a strong brand and sales opportunities, we’re not bringing in new users to KFC.”

Connect to Gen Z - an authentic, values-oriented, expressive group without ailenating any existing customers.

Brixton Finishing School 2025
- Honorable Mention, Runner Up Winner



Pitch Deck