Hoyle
Kamaleão Color is a leading Brazilian hair and cosmetics brand with a focus on animal rights within the beauty industry. In this hypothetical rebrand we developed a unique and playful marketing campaign, bringing forward a vibrant Brazilian energy.
This re-brand follows a conceptual direction that highlights self-expression and energetic animal imagery. It features a logo designed to capture the flows and shapes of a chameleon itself and energetic illustrations to develop a living identity; paired with expressive portraits to tell the brand’s story.
Logo Redesign
Illustration
Credits
Project Directors - Lilian Hoyle and Manuela Tendolini
Logo design - Lilian Hoyle and Manuela Tendolini
Photographer - Lilian Hoyle
Post Production Editor - Lilian HoyleIllustrator - Lilian Hoyle
3D rendering and packaging design - Manuela Tendolini
Models - Laura Bowels
Jasmine Osegbu
Yijing Ivy
Sara Abdur